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Linking Your Stories to Your Message
by Bill Stainton There are many compelling reasons to use humorous stories in your presentations. They make you more likeable, they make you more memorable, they help you generate higher fees, etc. But as far as your audience is concerned, there is only one reason: you use humorous stories to further your point! That's it! You're not using them to get a laugh, because getting a laugh is about you, the speaker. Using a humorous story to help get your point across is about your audience. And when you're on the platform, that's where your focus should be: on your audience! We've covered the benefits of humorous stories—and where to find these stories—in other articles. Now let's take it to the next step, and talk about how to integrate these stories into your message—and your presentation. And, as a bonus, we'll also see how a relatively small handful of stories can be used to exemplify multiple messages. The key to the whole thing is linking. Here's the basic principle—the "trick" that makes it all work: the story stays the same, but the link changes to suit the message. I'll give you an example from my own unfortunate life. I'm not going to go into the whole story here, but when I was seven years old, I got urinated on by a full-grown Bengal tiger. (Refer to separate article, re: "comedy is when something goes wrong.") It happened at the Philadelphia Zoo, and the tiger was behind bars (they still used bars back then), but surprisingly, that didn't make it any more pleasant. Anyway, the entire story, as I've developed it, takes about five minutes to tell. And regardless of my particular topic, I'll tell the story pretty much the same way each time. What will change, though, is the link—the sentence(s) connecting the story back to my presentation. Here are a few possible topics, and an idea of the link I might use for each:
Copyright Bill Stainton. All Rights Reserved. END | |||||||||
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