|Rick Barrera CSP|
"Over Promise and Over Deliver"
Rick offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create unshakable customer loyalty.
Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.|
Rick's previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.
Rick's passion for truly understanding the company and industry he's addressing, along with his trademark approach to customization is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating listeners!
Programs and brief descriptions:
"Rick, as you know, we use speakers on a regular basis. In all my years doing this, you were absolutely the very best at knowing your audience. I was so impressed with the time you took to learn about our organization. It was very obvious to our participants that this was not a "canned" presentation, but was designed specifically to meet our needs. You were a pleasure to work with. I look forward to future opportunities."
-- Janis Heaney, Vice President, Incentives & Meeting Management, AMEX Financial Advisors
"Rick Barrera gave an impressive, breathtaking performance at our Engineering & Design Conference! It was a one-of-a-kind presentation that endeared him to our audience and motivated each of us to reach for our personal best; confident in our Company's ability to achieve great things in our digital future."
-- Denise May, Eastman Kodak Company
Marketing Guru's new book hits top 10 - From the Rancho Santa Fe Review - February 2005
How do you make your brand irresistible? OVERPROMISE!
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