• Testimonials … • Contact Us … • FAQ … • Site Map … • Glossary …	Richard Horwath, MBA "Substance and Style—The Ultimate Strategy Speaker"
	Expertise: Management • Strategic Planning • Marketing • Competitive Advantage • Growth Strategies Fee Range: $15,000 to $20,000 Location: Illinois     Video Rich Horwath combines high-level strategy expertise with an energetic and engaging style to emerge as “the most dynamic business strategy speaker I’ve ever seen,” according to one client. As the president of the Strategic Thinking Institute, former Chief Strategy Officer, author, and professor of strategy, Rich brings strategy to the individual’s level, giving participants lifelong strategic thinking skills to fuel their success. As president of the Strategic Thinking Institute, Rich has worked with clients ranging from Fortune 100 companies to emerging growth companies located in the U.S., Canada and Europe.

	He guides executive management teams through the strategy development process and has helped world-class organizations such as Pfizer, Amgen and Baxter Healthcare Corporation set strategic direction, create competitive advantage and design innovative growth strategies. Rich created the Strategist Development System® to help managers become truly strategic leaders by developing and enhancing the ten strategic thinking competencies through group workshops, practical application exercises and one- to-one strategy coaching. Rich is the author of two books: Sculpting Air: The Executive’s Guide to Shaping Strategy (2006) and Storm Rider: Becoming a Strategic Thinker (2004). He has also written more than 40 articles and white papers on strategy-related topics. He serves on the faculty of the Lake Forest Graduate School of Management as a professor of strategy, teaching three courses: Strategic Management; Strategic Thinking through Case Analysis; and Innovation Leadership. Rich earned an MBA with Distinction from the Kellstadt Graduate School of Business at DePaul University and has completed post-graduate studies in strategy at the University of Chicago Graduate School of Business and the Amos Tuck School of Business Administration at Dartmouth College. Programs with Brief Descriptions Due to the breadth and depth of Rich’s proprietary content, he can design programs to meet time requirements ranging from one hour to multiple day events. He is highly skilled in all delivery formats, including keynote speeches and interactive workshops. Strategic Thinking: The Ultimate Competitive Advantage Research has shown that the most important competency for a leader to possess is the ability to think strategically. Participants will gain a variety of ways to generate fresh insights about their business that will enable them to set strategic direction, increase profitability and improve productivity. The following topics will be covered: Strategy—mastering the three criteria of great strategy. Insight—generating new ideas about the business. Context—matching competencies with opportunities. Competitive Advantage—creating superior value. Resource Allocation—deciding where to focus capital, talent and time. Mental Agility—learning to improvise, adapt and excel through adversity. Benefits: Participants will learn how to proactively manage their business using strategic thinking principles and tools designed to generate dramatic growth. Participants will learn how to use their strategic thinking skills to generate fresh insights about their business and drive successful activities on a daily basis. Sculpting Air: The Leader’s Guide to Shaping Strategy This session provides the practical tools, frameworks and expertise for managers to become truly strategic leaders. Participants will gain a toolbox of new concepts and models to strategically think about their business and translate fresh insights into competitive advantage. The following topics will be covered: How can we most effectively and efficiently shape strategy? The three criteria of winning strategy Understanding the key factors of competition Visualizing your business from 30,000 feet Components of effective strategy execution The StrategyPrint—A blueprint for the business Benefits: This program will enable managers to customize a concise strategy development process for their business and confidently set strategic direction. Participants will be able to more effectively maximize their existing resources (capital, talent, time) and insightfully reallocate future resources to take advantage of market opportunities that lead to achieving their goals. Strategy…For Life This unique program helps participants understand how to use the principles of business strategy to shape success in both their professional and personal lives. The result is a powerful event that will truly change the way people think and act based on strategy’s foundational building blocks of differentiation, focus and a system of activities. The following topics will be covered: What is strategy? The three A’s of strategy Frameworks for deciding how to maximize your key resources: money, talent and time Creating a strategic vision for both your professional and personal life. Benefits: People will be able to confidently set the strategic direction for both their professional and personal lives, giving them the success and happiness they seek in work and play. Participants will learn how the principles of business strategy can be used to create a rich and rewarding personal life. Client Testimonials: "Thank you for facilitating an outstanding strategic thinking session with our top CEO customers within our industry. The CEO's believe that the program provided them with tools that will allow them to be more effective strategists. In addition, we received a lot of praise about your knowledge in the field of strategic thinking and your ability to deliver the information at the right level. Thanks again for a great program." -- Dean Gregory, Vice President, Strategy, Baxter Healthcare Corporation "Thank you for an excellent presentation on strategic thinking and strategic planning for Pfizer's management team. Your professional and engaging presentation style combined with an expert command of the subject of strategy met and exceeded Pfizer's high expectations. Most importantly, the region's managers were able to take the information and tools you presented and begin implementing them the following week to positively impact their business. I relied on you to set the stage for our region's strategic planning efforts and you successfully did so." -- Dan Linden, National Director, Pfizer, Inc Articles: • The Most Important Competency of a Leader • Good to Great…Strategy • The Seven Sins of Strategy • Competitive Advantage: “We’re Number One!?” • Strategic Planning: Stopping the Zombie in its Tracks • Strategy Execution: Having your Ferrari and Driving it Too
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