• Testimonials … • Contact Us … • FAQ … • Site Map … • Glossary …	Naras Eechambadi,PhD "Bridging The Gap Between Marketing & IT"
	Expertise: Marketing • Technology Fee Range: $10,000 to $15,000 Location: North Carolina Naras Eechambadi is an internationally recognized author and speaker, an official marketing guru and Advisory Board member at CRMGuru.com, and CEO of a marketing and technology services company. With a background in product development, research, analytics, consulting, management and entrepreneurship, Naras prides himself on seeing the forest for the trees. His ability to marry left-side and right-side thinking in marketing departments as well as whole companies has been gleaned from street-level, middle management and top floor marketing positions, as well as rigorous research and experience running his own successful marketing business. Naras’ honest, direct approach brings transparency to a typically opaque, guarded or hidden practice, and his in-demand speaking engagements attest to his strength as a passionate, effective communicator who offers answers to elusive marketing concerns.

	He has made it his mission to help companies build consistent marketing methodology and a unified internal language in order to unite marketing and operational concerns, and bring legitimacy, esteem and accountability to marketing practices throughout the world. In helping to reconcile positions and departments that often engage in turf wars, Naras is able to build trust among finance/accounting, IT and marketing departments, while helping countless companies to gain, grow and retain customers. Naras was a Senior Vice President at First Union (now Wachovia) where he created its Knowledge Based Marketing Group, as well as a consultant and a co-founder of the CRM practice within McKinsey & Company. He also has served as Associate Director of Marketing Sciences for BBDO Worldwide, Vice President for new product development at The BASES Group (now ACNielsen BASES). He is a frequent contributor to marketing and business publications and has taught at The University of California, Berkeley. Naras holds a PhD in Marketing from the University of Texas at Austin; a MS in Management Science from Northwestern University; and a BS in Electrical Engineering from the Indian Institute of Technology. Programs With Brief Descriptions: Naras Eechambadi delivers high-impact presentations and seminars based on 25 years of marketing, consulting and entrepreneurial experience. His company, has helped countless organizations to increase and streamline marketing information and enable more effective and consistent marketing measurements for greater overall business performance. Let Naras help your group Discover why traditional marketing models fail. See why current or trendy “best practices” may be the “wrong practices” for your company. Alleviate tension and distrust between your finance and marketing departments. Use measurements for effective marketing reporting. Assess marketing budget needs with confidence. Build consistent methodologies and measurements. Define and enhance your customers’ experience. Client Testimonial: "Naras takes the often-used phrase “you cannot improve what you cannot measure” to another level. He is incredibly passionate and insightful about his topic and engages the audience in a way that leaves you wanting more." -- Michael Thomas, President, National CRM Association

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