• Testimonials … • Contact Us … • FAQ … • Site Map … • Glossary …	Liz Goodgold "Winning names, taglines and Branding Strategies"
	Expertise: Marketing • Branding • Networking • Image • Sales • Business Fee Range: $10,000 to $15,000 Location: California Liz Goodgold is the author, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal. Many recognize her from her columns in Entrepreneur magazine reaching over 1 million each month. Liz is a true American success story… Her own humble beginnings, unstoppable perseverance, and potent professional content make her a charming, funny and motivating force. Despite early challenges, Liz managed to land a job on capital hill at 17, before she was even eligible to vote!

	She now boasts 25 years of experience in every area of marketing, naming, branding, advertising and new media. Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror. She took her first campaign for Times Mirror from infancy to a $9 million revenue stream. In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores. Liz Goodgold has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall, for companies such as Univision, AMN HealthCare, and Proflowers.com. Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in her smart wit and on camera ability for one of his hit shows, American Inventor. Liz is now exploring similar media offers, and meanwhile her book Duh! MARKETING making a meteoric rise toward best-seller status! Programs: Duh! Business Building™: "Master Networking and Grow Your Reputation, Revenue, and Reach" Networking is extending your reach through others in order to grow your business. Listen to this CD to master the secrets from the "Queen of Networking." In this exciting Q&A format, Liz unveils the secret strategies you need to master and make networking work for you. Get Known, Get Respect, and Get the Business Prepare, Prepare, and Prepare Talking the Talk It's in the (Business) Cards The Key to Following Up How To Ask For and Get Referrals Duh! Flawless Recall™: "How To Own The Best Name For Your Company, Service, or Product" If you're an entrepreneur struggling with how to name your company, this program is for you. If you're a marketing executive in charge of numerous brands and brand extensions, this program is for you. If you're the head of a company and need to launch an unnamed new product or service, this program is for you. Brand names are everywhere, but it's difficult to determine how to create a great name until now. In this easy-to-understand CD, Liz unravels the secrets of crafting, evaluating, and extending your brand. How to Create Great Names When It's Time to Change a Name How to Avoid Committing "Genericide" When to Create A New Brand Name vs. A Brand Extension How to Marry Your Name with The Web No Duh! Naming Client Testimonials: "Liz’s suggestions were so poignant and specific that we could put them into practice immediately. She has blended the art of marketing with the science of business to create hardcore results." -- Michelle Hillman, Oracle "You did a fantastic job at the Women in Business Symposium—I learned so much!" -- Elizabeth Ruch, Waddell & Reed Financial Services "I highly recommend Liz to any organization looking for a dynamic speaker who marries strategic thinking with creative execution." -- Nina Hazard, San Diego Direct Marketing Association
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