• Testimonials … • Contact Us … • FAQ … • Site Map … • Glossary …	Lisa Leitch, CSP "Strategic Approach to Sales & Marketing"
	Expertise: Sales & Marketing • Relationship Selling • Strategy Fee Range: $5,000 t0 $10,000 Location: Canada Armed with a wealth of marketing and sales hands-on experience, Lisa delivers results. As a National Advertising Manager for a major shoe retail chain of over 350 stores, to Vice President of Sales & Client Services for one of the largest promotional management companies - Lisa knows marketing and sales. Lisa successfully sold to clients such as IBM, Daimler Chrysler, Hershey, Hiram Walker, Cadbury Beverages and YTV to become one of the top million dollar achievers. Winning the IBM North American bid was Lisa's proudest accomplishment in her sales role. As Founder and President of Teneo (Latin word meaning "to know, to understand, to master"), Lisa specializes in helping her clients master the connection of marketing and sales. Lisa believes in selling from the inside out through relationship selling, not strong arm tactics to master the sales game and ultimately the game of life.

	Her expertise and focused approach will evolve your teams to new levels through her cutting edge strategic marketing and sales programs. She will lead your organization to create call-to-action marketing initiatives with a connected sales strategy that will benefit your bottom line. Lisa is a Certified Sales Professional with Honors distinction and is one of six trainers who are accredited and licensed by the Canadian Professional Sales Association qualified to facilitate and deliver the CPSA Professional Selling program. She is a member of the Canadian Association of Professional Speakers and speaks throughout Canada and the U.S. With her husband Tom, they were the co-chairs of the "Expanding Our Horizons Community Campaign" and raised $1 million dollars for recreational & library facilities in their community. Most importantly, she is Taylor & Alexa's Mom. Programs With Brief Descriptions: Work Smart, Sell Smart & Make More Money! The Sales Game is rapidly changing. In today's competitive marketplace, clients are more demanding, price-conscious, sophisticated and product savvy. As a million dollar salesperson, Lisa Leitch will share her 10+1 Work Smart, Sell Smart secret selling techniques and strategies to help you make more money! Key Strategies Include: It's Nuts - The Crazy Life of a Salesperson: Make It Work For You What You Need To Know: The Buyer's Perspective Leverage Your Marketing Plan For Sales Results The Three-Option Proposal … to Seal the Deal Looking Within to Win the Sales Game! Lisa's enthusiasm, integrity and results driven approach will inspire you to win the sales game from within. As a million dollar plus salesperson, Lisa will demonstrate how she sells from the inside out and share her secrets and strategies for sales success that will make your sales score! Participants will learn: How ATTITUDE outweighs SKILL in the selling process Techniques for selling from the inside out 10 + 1 Selling Strategies to master your sales game A great interactive 45-90 minute keynote or workshop geared toward salespeople. It can be expanded into a ˝ day session with "Selling to Different Personalities"- a fun, interactive group activity providing insight into your own personality trait and why you have be a chameleon with your selling approach when you sell to others. All About ROI: Make Your Marketing & Sales Measure Up Each year, companies spend millions of dollars marketing products and services. But are these efforts producing incremental sales revenue? Through Lisa's strategic, results-driven approach you will walk away from this session with new marketing and sales tactics to soar your business and make your marketing and sales measure up. Participants will learn: The key to accountability - implementing The Teneo Marketing Calendar ROI Techniques: What is it really costing to seal the deal? Insights into mastering the connection of marketing & sales for profitable results! Bring 'em Back: Creating customer experiences, not just transactions A 60-90 minute workshop geared towards individuals who want to master the connection of marketing & sales for results. Forward March: Leading Your Sales Troops to Victory! Leading a sales team can be one of the most challenging and yet most rewarding positions. Lisa Leitch was the Vice President of Sales & Client Services for a progressive North American promotional company. Lisa will share her strategies and techniques for effective leadership and how you can implement her proven team playing approach to motivate and lead your sales team to victory! You'll learn to: Lead & motivate your team to professional and personal success Understand and work with the personality styles of your troops to create synergy Successfully implement Compensation and Incentive Package Options Organize consistent sales processes & systems within your team An interactive 45 - 90 minute session for VP/Sales Managers/Owners who are leading a sales team. Promotional Industry Keynotes/Workshops: Creating & Executing Winning Promotions Are promotions a part of your strategic marketing plan, or do you leave them until the last minute? Lisa demonstrates the value of a strategic execution and discloses her tried-and-true methods to reap the rewards of a well-planned sales promotion. Don't miss this motivating and creative brainstorming workshop that is customized for any industry. You'll learn how to: Turn a great idea into a winning sales promotion Pro-actively approach your clients with promotional campaigns to seal the deal Develop promotions that generate immediate sales results Outline a solid execution plan for creating a successful promotion This is a great 1-hour creative Power Session or 90 minute workshop. ABC's of Premiums and Incentives Premiums & Incentives are one of the fastest growing sectors in the promotional industry today. Learn how to identify opportunities and create a focused program to consultatively sell this incremental revenue source to pump up your profits! Is it a viable market? You'll learn: The 8 steps to a successful program What's most important to the CEO, manager of the program & participants Why money isn't always the best motivator To develop the confidence to approach your clients with premium & incentives This is a great 1-hour Power Session or expanded into a 90 minute workshop for experienced distributor salespeople/owners who are expanding their services. Program Selling: Products to Programs to Profits So you've been successful at selling promotional products - now are you ready to take it to the next level? In this interactive workshop, Lisa will discuss the fundamentals for selling and managing promotional merchandise programs to help step-up your sales to the next level. Key components include web & catalogue development, fulfillment, ordering processing, inventory management, and how to build awareness within the client's organization to increase orders and boost sales revenues. You'll learn: The keys to Product Selling vs. Program Selling 6 ways to qualify a client The 13 key components of implementing a program How to make your program more profitable A 90 minute workshop for experienced distributor salespeople/owners who are looking to expand their services. Treasured Trinkets - Boosting the ROI of Promotional Products Statistics prove that promotional products are more than just 'give-aways', they can help you to build brand awareness, increase sales and are a great incentive to add to your next tradeshow or direct mail program. Lisa's will share her proven tactics for presenting promotional products as a valuable component of the marketing mix, and most importantly how they can positively affect your bottom line. You'll learn how to: Position promotional products as effective marketing tools that impact the bottom line Calculate the ROI of Promotional Products Change your clients perception of promotional products A 90 minute workshop or 1-hour power session for any level of distributor or supplier salespeople/owners. Accelerate Your Sales: Innovative Promotional Products This workshop will provide you the tools to more effectively sell to prospects and clients. Lisa will share the latest industry stats on the top selling products in the promotional industry and who the key buyers are. Lisa will work with your group to brainstorm who you should approach and how you can present them with innovative products to accelerate your sales. You'll learn: How to accelerate your sales by showing new products to clients/prospects. The latest Industry stats on the top selling products and who the key buyers are What the hottest promotional products in the industry are today What clients are looking for - the inside perspective This is a great 1-hour Power Session or 90 minute workshop. The Carrot Factor - Don't Just Reward, Motivate! Have your past incentive programs achieved the desired results? Would you like to know how to truly inspire the participants of the programs to reach for the dangling carrot? In many programs, awards are given for efforts, true success comes when you motivate for results. In this engaging, energetic…and of course motivating session - you'll learn how to: Utilize The Carrot Factor to develop successful results based programs capture those sought after dollars when spending of P&I is on the rise Develop a program that meets the criteria of everyone involved - CEO, Manager of incentive programs and the participants A 60-90 minute advanced workshop for experienced persons involved in reward & recognition programs. Client Testimonials: "Lisa Leitch provides an energetic, sales & promotional message that is customized to our industry with a message that comes from the heart" -- Natalie Townes - Director of Education ASI Show! "You did a great job at the ICON Sales & Marketing Club panel and definitely shined the brightest. Concise, precise, articulate and bang on!" -- Steve Whigham - Co CEO Promotional Elements Inc. "Thanks to your expertise & practical experience, I feel stronger about our sales team than ever before and I'm very optimistic about our company future" -- Steve Archibald - President Archibald Apparel Group

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