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David then embarked on a round-the-world trip that included stints as a roving reporter for CBS radio covering such topics as the end of apartheid in South Africa and the fall of the former Soviet Union. Upon his return to the United States, David's creative communications work has earned him numerous accolades including medals at the NY Film Festival and the much coveted CLIO Award.
David's keynote speeches and workshops on generational issues in the workplace and the marketplace have received rave reviews from client companies and associations nationwide. In addition to speaking, David is co-author, with Lynne Lancaster, of the lively, entertaining and savvy best-sellerWhen Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperBusiness, 2002). He and Lynne have been featured in TIME magazine and appeared as guests on CNN, CNBC and numerous local TV and radio programs. David recently launched the corporate entertainment production, "David Stillman Times Four"-a one-man show in which he plays four generations of characters. It's full of hilarious bits and audience interaction, highly customized and solid, relevant content.
Programs With Brief Descriptions
- Workplace: Recruiting and Retaining Four Generations
- Marketing to Four Generations of Customers and Clients
- Leadership: Bringing out the Best of Every Generation
- Selling to the Generations
- Generation X: The New Adults
- Here Come the Millennials…the Next Great Boom
- Customer Service for Each Generation
- Not-for-Profit: Recruiting Four Generations of Donors
- Workplace: Recruiting and Retaining Four Generations
For the first time in history, four distinct generations are shoulder to shoulder in the workplace, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the map and rules are being rewritten. Organizations are feeling the pain of generation gaps as they struggle to manage productivity and morale while maintaining high quality and service standards in a challenging economy.
Recruiting and Retaining Four Generations demonstrates why it's important to understand what shaped the generations and why they behave the way they do. Learn about ClashPoints™-areas at work where the generations are bumping up against each other and causing problems-such as around feedback, rewards or loyalty. Find out how different value propositions appeal to different generations of employees. Grasp the keys to retaining the generations you need the most. Master generational differences and convert this form of diversity from an obstacle into an opportunity.
- Marketing to Four Generations of Customers and Clients
How can companies market to one generation without alienating another? How do you teach an old product new tricks? Each generation has different needs and characteristics, and each demands a unique marketing approach geared especially to them. But too few marketers really understand generational differences.
This lively and topical presentation demystifies generational marketing and offers hands-on advice for marketers who want to think in new ways about reaching the generations. It offers strategies that capitalize on each generation's attitudes and preferences. And it shows audiences how generational insights can transform marketing campaigns and sales efforts. Generational collisions are happening everywhere, and businesses can gain a distinct competitive edge if they get to know who the generations are, what makes them tick, and how to make every generational connection count.
- Leadership: Bringing out the Best in Every Generation
Leading today is more complicated than ever before. Besides more generations to lead, factors such as technology, a tough economy, loopholes, and litigation have made today's workplace more challenging than in the past. And, leadership is not necessarily determined by one's position on an organization chart or by what's on a resume. With roles and responsibilities constantly changing, being a leader can simply mean being reliable and available, regardless of age or rung on the corporate ladder.
From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation's way of leading is better, in reality no generation is better or worse, they're just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.
- Selling to the Generations
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need an arsenal of tools to help sell to their clients, and among these items is a clear understanding of who the generations are in today's marketplace, how they differ, and how their unique needs play out in the sales process. Being savvy about the generations can mean the difference between selling or not.
Selling to the Generations helps audiences understand what types of sales approaches and techniques appeal to each of the four generations. How do you find the "hot buttons"? When do you sell up? When do you sell down? What sales pitches will appeal to a Traditionalist vs. a GenXer? These questions and more are addressed in a highly entertaining program that teaches excellent strategies for sharpening your generational edge in the sales arena.
- Generation X: The New Adult
Generation X is redefining adulthood in exciting new ways. Often depicted as skeptical, entrepreneurial and independent, Gen Xers have become the "new adults." They are forming families, holding responsible positions in the workplace, and representing new buying power. They are focused on career flexibility rather than job security and are the most prized demographic for advertisers-they love consumer culture and leading edge products.
Yet, this generation is the smallest in population size. How do we attract these new adults? What does it take to capture their commitment? If we don't train them as managers, who will replace the millions of Baby Boomers eligible to retire over the next decade? Get to know the real Generation Xers-from their parenting styles to their professional goals. Find out what conditions and events shaped this generation, propelled them into positions of power, and inspired their determination as consumers, workers and parents.
- Here Come the Millennials…the Next Great Boom
American business is soon to be rocked by the arrival of a new and powerful generation. Millennials (born 1982 to 2000)-the first generation to rival the Baby Boom in size- are already entering high school, trade school and college and are poised to flood the workforce over the next two decades. Passionate and sensible, they will bring their own set of work attitudes, expectations, and values. How prepared will Gen Xers, Baby Boomers and Traditionalists be to manage them?
"Here Come the Millennials…" offers strategies for recruiting, retaining and motivating this influential new work force. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation's talents, ambition and pragmatic approach to the world of work.
- Providing Customer Service to Four Generations
Customer service means many things to many people, and great customer service means understanding what it means to each generation. Whether on the phone, online or face-to-face, attitudes and generational biases often are reflected in what you say and how you say it; common courtesies often are interpreted differently.
Gain a distinct competitive edge by teaching your customer service reps who the four generations of customers are and how to communicate more effectively with each one. Learn through humorous sketches and real-life examples how avoiding patronizing behaviors and capitalizing on emotional connections can make every customer's experience a positive one.
- Not-for-Profit: Recruiting Four Generations of Donors
Nonprofit organizations suffer the same frustrations and face the same workplace problems as profit making companies. To be effective, nonprofits need good leadership, strong management systems, marketing savvy, and an ongoing commitment to excellence. They also need to understand what motivates four generations of staff, volunteers and donors to give their time and their money.
From Board members and staff to hands-on service providers, awareness of generational differences is crucial to organizations that must compete for well-qualified and loyal workers when resources are limited. What messages will attract skilled workers to the nonprofit world? What does it take to make connections with Traditionalists, Boomers, Generation Xers, and Millennials, so they not only donate but also keep giving? How does acknowledging donors of each generation differ? You'll learn this and more…
Client Testimonials:
"Your presentation provided terrific insights into the issues involved in managing a multi-generational workforce. And you did it in a way that made people sit up and take notice. Your presentation provided valuable tools to help our leaders achieve growth objectives"
-- David R. Hubers, Chairman, American Express Financial Advisors
"Your presentation received extremely high ratings and outstanding written comments. Respondents gave you a near perfect rating in overall satisfaction, and the audience unanimously agreed that it was one of the best sessions in a long time."
-- Robyn K. LeBuff, Vice President, Bank Marketing Association
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